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Using The Voucher Expansion Media Kit

By Wisconsin School Administrators Alliance staff | April 22, 2013

Several SAA members have asked for guidance on how to use the SAA’s Voucher Expansion Media Kit effectively with their local media.  Here’s what I would do:

  1. Hand-deliver a hard copy of the Media Kit to your local newspaper editor; convince them of the importance of the issue; ask them to print an editorial using the information in the kit as necessary; and offer yourself as a source when information or perspective is needed.
  2. With local radio, also hand-deliver the Media Kit and suggest the voucher issue as a great topic for a talk show or news magazine format.

I think that hand-delivering the kit is key and also we need to really concentrate on the local media markets where most of the people live but haven’t yet received enough information to form an opinion on private school vouchers.

I know you are busy, but please make this effort a priority.

Thanks for all your efforts on behalf of the kids in your schools.

Topics: SAA Capitol Reports, SAA Capitol Reports with Email Notifications, SAA Latest Update | No Comments »

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